The Story So Far:
Rather than trying to fix the quality problems in his OTC children’s medicine manufacturing empire, the Evil Phantom instead decides to cut costs by hiring McKinseys and firing 50% of his compliance department.
So when his customers inevitably start to complain about contaminated medicines, he just ignores them because it’s a well-known fact that McKinseys always know what’s best for the pharmaceutical industry. Eventually though, things get so bad that even the Phantom realises he needs to withdraw his dangerous products from the market before any children get hurt.
But the Phantom has already had to withdraw lots of other products before, and doesn’t want to go through the bad publicity and loss of revenue all over again. So, being a Phantom, he decides that what he needs is a phantom “retrieval” rather than a recall.
This means sending his ghosts out into the pharmacies to pretend they are customers, in order to try and buy up all of the contaminated lots of product. This won’t protect the real customers who may have already bought dangerous medicines, but at least the FDA won’t get to hear about it and The Phantom’s business won’t attract any bad publicity.
But the FDA do find out, and all of a sudden it’s time for the Phantom to vanish.
When asked to testify to the US Congress, the Phantom makes himself scarce and instead sacrifices a woman who has been loyal to him for 30 years. She takes the blame so that the Phantom can claim everything was her fault and that in firing her, he’s taken action to put things right. But no-one believes him any more.
Will the authorities finally unmask the Phantom? Will he be held accountable for his cover-ups and deceptions? Is the Pope a Protestant? Do bears leave the woods to take a dump?
Look out for the final act in the unbelievable tale of “The Phantom Of The Motrin…
What critics have said about “The Phantom Of The Motrin”...
“This one will run and run…” Jim Edwards, BNET Placebo Effect
“This story just proves that it’s simply much better to hang on until the EMA forces you to withdraw a dangerous product, rather than try and be sneaky about it…" Andrew Witty, CEO, GSK
“If I’m going to suffer from back pain, then rest assured some of my underlings will as well …” Bill Weldon, CEO, Johnson and Johnson
“We could have cleaned up in the absence of commercial competition but we’d thought we’d mess about changing our brand advertising agency instead…” Jeff Kindler, CEO, Pfizer.
Jim Edwards has done a brilliant job in following this display of corporate ineptitude and cavalier disregard for consumer safety. Start here and then look through the back-links he provides. It’s a great read…
Rather than trying to fix the quality problems in his OTC children’s medicine manufacturing empire, the Evil Phantom instead decides to cut costs by hiring McKinseys and firing 50% of his compliance department.
So when his customers inevitably start to complain about contaminated medicines, he just ignores them because it’s a well-known fact that McKinseys always know what’s best for the pharmaceutical industry. Eventually though, things get so bad that even the Phantom realises he needs to withdraw his dangerous products from the market before any children get hurt.
But the Phantom has already had to withdraw lots of other products before, and doesn’t want to go through the bad publicity and loss of revenue all over again. So, being a Phantom, he decides that what he needs is a phantom “retrieval” rather than a recall.
This means sending his ghosts out into the pharmacies to pretend they are customers, in order to try and buy up all of the contaminated lots of product. This won’t protect the real customers who may have already bought dangerous medicines, but at least the FDA won’t get to hear about it and The Phantom’s business won’t attract any bad publicity.
But the FDA do find out, and all of a sudden it’s time for the Phantom to vanish.
When asked to testify to the US Congress, the Phantom makes himself scarce and instead sacrifices a woman who has been loyal to him for 30 years. She takes the blame so that the Phantom can claim everything was her fault and that in firing her, he’s taken action to put things right. But no-one believes him any more.Will the authorities finally unmask the Phantom? Will he be held accountable for his cover-ups and deceptions? Is the Pope a Protestant? Do bears leave the woods to take a dump?
Look out for the final act in the unbelievable tale of “The Phantom Of The Motrin…
What critics have said about “The Phantom Of The Motrin”...
“This one will run and run…” Jim Edwards, BNET Placebo Effect
“This story just proves that it’s simply much better to hang on until the EMA forces you to withdraw a dangerous product, rather than try and be sneaky about it…" Andrew Witty, CEO, GSK
“If I’m going to suffer from back pain, then rest assured some of my underlings will as well …” Bill Weldon, CEO, Johnson and Johnson
“We could have cleaned up in the absence of commercial competition but we’d thought we’d mess about changing our brand advertising agency instead…” Jeff Kindler, CEO, Pfizer.
Jim Edwards has done a brilliant job in following this display of corporate ineptitude and cavalier disregard for consumer safety. Start here and then look through the back-links he provides. It’s a great read…
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